Tag Archives: Social media

Hyderabadi youth prefer desktop PCs to tablets

Hyderabad: The younger generation in the city is more active on social media platforms such as Facebook, but unlike other metros, the city’s youth are still heavily dependent on desktop computers to access internet, a survey by software major Tata Consultancy Services (TCS) reveals.

The ‘TCS GenY Survey 2011-12′ revealed that the youth in other metros prefer to access social media websites through their mobile phones and other devices such as tablet computers. About 12,300 high school students from 12 Indian cities participated in the survey.

Use of Facebook

According to the survey, about 80 per cent of the respondents from the city use Facebook as compared to 19 per cent in year 2009.

But, most of them access internet from desktop PCs and laptops, that too from their homes or in schools. Though 70 per cent students said that they have personal mobile phones, only 31 per cent of them use these gadgets to browse internet.

Compared to other metro cities, children from Hyderabad also have least exposure towards tablet devices, though they are fast replacing laptops as gadgets of choice, the survey found. So why do city youngsters go online? The survey points out that majority children use internet to do research for their school work.

Chatting with friends and listening to music are other popular online activities that the city youngsters indulge in. The city also deviates from other trends observed in major metros.

While the use of instant messaging, along with twitter and Facebook, is on the rise among youth in other cities, Hyderabadis still prefer voice calls and SMS to communicate.

They also lag behind their peers from other metros in watching online movies and communicating through e-mails, the survey found.

While the city’s youth is at deviance with their peers in other metros in regard with their internet and mobile usage, they are on the same wavelength when it comes to career options.

A majority of them indicated IT and engineering as their preferred career choice.

 

Advertisements

Leverage socialmedia better

HYDERABAD: It is a common knowledge that current generation is very active on social media sites like Facebook and Twitter. But what do they do on these platforms? Bond with their friends? Meet strangers with similar tastes and interests? Tell their peer group what they are doing?

While social media websites make it possible for youngsters to do all these, Shantanu Ghosh, an authority on social media feels that younger generation is not using the platform efficiently.

Social media, more than anything else, has the ability to create a strong personal brand and youngsters should try and utilise it better,” he says.

In the current networked world, where a person can connect with professionals from across the world, social media websites help in providing an efficient platform and hence they should be extra cautious in the way they use these sites, he points.

“In social media sites like Facebook, Twitter and LinkedIn a person can create a strong brand and further his career prospects but sadly most youngsters limit their accounts for personal use,” he explains.

With HR professionals increasingly turning to the social media websites to scout for the talent, it is vitally important for a person to create a better personal brand, he explained.

Human Resource (HR) professionals also concur with Prof. Ghosh. “Many people create online profiles with pictures of film stars and other popular figures.

zThe moment we come across such a profile, we disregard the candidature of that person,” a HR professional revealed. Like in real world a person has to create a credible presence in the online world without which it is not possible for him to secure a better job, the professional said.

After all, the whole trade of ‘head hunting’ (HR term for scouting a suitable candidate) depends on credibility of a person, the professional quipped.

So if creating a credible online presence is a necessity, what should a youngster do towards this endeavour? Prof. Ghosh gives out few points to help a person in creating a better online profile.

First, a person should identify his target clearly. “One should first decide upon which field he wants to excel in. Then he should join the networks or groups, available on social media platforms, regarding that field. This way a candidate will have opportunity to interact with professionals and can keep himself updated about the latest developments in that field,” Prof. Ghosh explains.

Joining the groups also has another advantage, he point out. By participating in the discussions in those groups one can also increase his visibility on the platform there by generating credibility, he said.

Prof. Ghosh advises that a person should share the information that he stumbles upon.

Credibility of a person increases when he shares substantial information on the net. This not only helps people, but will also help in creating the brand value of a person,” he said.

“Gone are the days when one could out smart a competitor by knowing more than him. With information being available on the net freely, everyone has equal access to it. A person should instead share the information so that his peers can be benefited by it and in turn increase his popularity,” professor points out.

The article was published in The Hindu on May 07, 2012.

Also read my article on Career opportunities through socialmedia

Social media throws up many job opportunities

Hyderabad: With social media gaining steady popularity, the traditional methods employed by the recruiters to identify a suitable candidate are increasingly becoming obsolete. Recruiters are now looking towards social platforms like LinkedIn, Facebook and Twitter to spot the talent. And this necessitates candidates to have a better online presence to corner the desired job.

Shantanu Ghosh, an authority on social media and its implications for business practices agrees. Contrary to the popular perception that social media is not a credible platform for recruiters to scout for the talent, Prof. Ghosh argues that the very basis of social media stands on the credibility of a person and aspirants should maintain a ‘credible’ online profile.

“Online acquaintances and relationships are very fragile and anyone can leave a network without prior information. Only credibility and resourcefulness can hold one’s reputation and ensure a better following in the social media,” explains Prof. Ghosh, who was a business development head in Singapore for a leading multi-national.

In social media sites like Facebook, LinkedIn and Twitter a recruiter can easily follow a person’s activity and hence can understand his personality. Because of this it becomes easy for a recruiter to zero in on a preferred candidate.

But Prof. Ghosh cautions that online search for a job may not be that easy for a fresher. “Because of lack of proper awareness, college students and fresh graduates are failing to harness the power of social media in promoting their careers and these youngsters are limiting their social media presence for personal reasons,” he said. HR professionals are relying on social media for spotting a candidate for middle and senior level positions instead, he said.

But while there is much ado about the rise of social media and its implications, will these strategies be successful in India? “LinkedIn has become a de-facto tool for hiring a senior level professional and sooner than later the job portals will loose their sheen. For entry level jobs, companies prefer posting the job vacancies on Facebook as younger generation is active on that platform,” agreed a HR professional of a leading company.

While HR professionals are looking into social media profiles to track a prospective candidate, they also have evolved the pattern of this evaluation. “While finalising a candidate, companies are preferring a professional who is already doing well in his present job and is active on social media,” A.K. Menon CEO of Options Executive Search, explained.

Terming these professionals as ‘Passive Job Seekers’, Mr. Menon says that companies are not inclined to select a candidate who creates a online profile in search of a job. “One has to maintain a continuous presence on social media and build credibility over time,” he opined.

This article was published in The Hindu on April 30, 2012

Also read how my next blog on Leveraging socialmedia better