Leverage socialmedia better

HYDERABAD: It is a common knowledge that current generation is very active on social media sites like Facebook and Twitter. But what do they do on these platforms? Bond with their friends? Meet strangers with similar tastes and interests? Tell their peer group what they are doing?

While social media websites make it possible for youngsters to do all these, Shantanu Ghosh, an authority on social media feels that younger generation is not using the platform efficiently.

Social media, more than anything else, has the ability to create a strong personal brand and youngsters should try and utilise it better,” he says.

In the current networked world, where a person can connect with professionals from across the world, social media websites help in providing an efficient platform and hence they should be extra cautious in the way they use these sites, he points.

“In social media sites like Facebook, Twitter and LinkedIn a person can create a strong brand and further his career prospects but sadly most youngsters limit their accounts for personal use,” he explains.

With HR professionals increasingly turning to the social media websites to scout for the talent, it is vitally important for a person to create a better personal brand, he explained.

Human Resource (HR) professionals also concur with Prof. Ghosh. “Many people create online profiles with pictures of film stars and other popular figures.

zThe moment we come across such a profile, we disregard the candidature of that person,” a HR professional revealed. Like in real world a person has to create a credible presence in the online world without which it is not possible for him to secure a better job, the professional said.

After all, the whole trade of ‘head hunting’ (HR term for scouting a suitable candidate) depends on credibility of a person, the professional quipped.

So if creating a credible online presence is a necessity, what should a youngster do towards this endeavour? Prof. Ghosh gives out few points to help a person in creating a better online profile.

First, a person should identify his target clearly. “One should first decide upon which field he wants to excel in. Then he should join the networks or groups, available on social media platforms, regarding that field. This way a candidate will have opportunity to interact with professionals and can keep himself updated about the latest developments in that field,” Prof. Ghosh explains.

Joining the groups also has another advantage, he point out. By participating in the discussions in those groups one can also increase his visibility on the platform there by generating credibility, he said.

Prof. Ghosh advises that a person should share the information that he stumbles upon.

Credibility of a person increases when he shares substantial information on the net. This not only helps people, but will also help in creating the brand value of a person,” he said.

“Gone are the days when one could out smart a competitor by knowing more than him. With information being available on the net freely, everyone has equal access to it. A person should instead share the information so that his peers can be benefited by it and in turn increase his popularity,” professor points out.

The article was published in The Hindu on May 07, 2012.

Also read my article on Career opportunities through socialmedia

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